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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
Testing 101-Max Diff
If you’ve ever been involved in user or product experience testing, you’ve probably heard of Max Diff. It can be
How Market Research Mitigates Disruptions in Financial Services
The future of finance is shrouded in potential but also great uncertainty. Disruptions such as automation, digitalization, and changes in
Testing 101-Conjoint Analysis
If you’re like most businesses, you want to know what customers think about your product or service. The answers to
Women in STEM and Market Research
Women belong anywhere they want to be! From Ada Lovelace to Mae Jemison, women have advanced the world through science, technology,
Market Research and Gen Z
Generation Z, or Gen Z, is the demographic cohort born between 1997-2012. The oldest member of this generation is currently
Leveraging Brand Testing for a Competitive Advantage
Picture yourself walking into a Starbucks. What do you see, feel, and think? How do the walls look, the cups,
UX Research With Communities
Qualitative research should be your first port of call if you want to understand your customers’ user experience better. Qualitative
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