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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
Testing 101-Monadic Testing
At some point, every company wants to test a new product, service, or idea. But what’s the best way to
Achievement Unlocked: How Market Research Takes GaaS to the Next Level
Introduction Choose your fighter! GaaS or traditional gaming? In this blog, we’ll examine games as a service. Games as a service,
Fuel Cycle Integration with UserTesting Extends Access to More Customer Communities
Market research cloud leader makes it easier for researchers to test digital products pre- and post-launch SANTA MONICA, Calif. –
Testing 101-Max Diff
If you’ve ever been involved in user or product experience testing, you’ve probably heard of Max Diff. It can be
How Market Research Mitigates Disruptions in Financial Services
The future of finance is shrouded in potential but also great uncertainty. Disruptions such as automation, digitalization, and changes in
Testing 101-Conjoint Analysis
If you’re like most businesses, you want to know what customers think about your product or service. The answers to
Women in STEM and Market Research
Women belong anywhere they want to be! From Ada Lovelace to Mae Jemison, women have advanced the world through science, technology,
Market Research and Gen Z
Generation Z, or Gen Z, is the demographic cohort born between 1997-2012. The oldest member of this generation is currently
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