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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
Market Research Pain Points – Healthcare & Insurance
There isn’t an industry that hasn’t been affected by the turmoil of the last three years. Between COVID-19, rising inflation,
Driving Business Value Through Data & Analytics
While nearly all businesses recognize the value of a data-driven approach to customer intimacy, for many, understanding the means of
Market Research Pain Points – Media & Entertainment
While Media & Entertainment is a huge industry, with annual revenue of $1.7 trillion, involving multiple sectors including film, television,
The Ultimate Guide to Engagement & Retention: Many Voices, One Community
This guide will take a deeper dive into everything you need to know to build a successful market research community
Market Research Pain Points – Financial Services
The financial services industry provides a variety of services to consumers. These include standard banking, loans, investment portfolio management, insurance,
Harnessing the Power of Branded Online Communities
In an ever-evolving world, online communities continue to be an increasingly important asset to brands. This White Paper covers: Making
Market Research Pain Points – Retail & CPG
The Consumer Packaged Goods (CPG) industry has been undergoing a major transformation for the past five years. Thanks to COVID,
Healthfirst’s Agile Approach to Putting Its Members First
In the ever-evolving market we live in today, making quick decisions with accurate data is often thought to be unfeasible,
TMB – Journey to Constant Customer Connection
While facing challenges due to declining response rates, as well as inability to access consumers as frequently or quickly as
Overcoming Zoom Fatigue for Market Research Insights
If you said the phrase “Zoom fatigue” in 2019, you’d likely receive blank stares, confused expressions, and replies of “What?!”.
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