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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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GreenBook Tech Showcase: Communities
Hear directly from SallyPage McKinney, Product Manager at Fuel Cycle about our community platform. In this session, you’ll learn how
Democratization Of Research
There’s no “i” in team, and there’s certainly no “i” in research. Market research (MR) isn’t a one-person job, and
How To Best Use Qual In A Community Setting
If you’ve ever been in a focus group, agreed to be an in-home product tester, or answered questions about a
The Importance of Environmental, Corporate, & Social Sustainability
In 2022, the success of a business goes far beyond its profitability. Today’s customers expect more from the brand they
Plant-Based Food Trends To Watch
Have you ever seen a vegan with a bucket of Kentucky Fried Chicken? It may become a regular sighting, given
The Great Consumer Shift: Store Brand vs. Name Brand
Many things have changed over the past two and a half years. First, the pandemic impacted people and businesses, especially
The 2022 State of Market Research
2021 was another tumultuous year for businesses. COVID variants stalled any hope of an economic rebound. Industries struggled with disrupted
Empty Shelves And Empty Wallets
You know the feeling of getting your third choice substituted on your grocery order? Or the struggle when your procurement
Enhanced Solution from Fuel Cycle Positions it as the Premier All-in-One Platform for Market Research
Research platform leader expands product offering to give faster, better, and higher quality insights to client research SANTA MONICA, Calif.