While nearly all businesses recognize the value of a data-driven approach to customer intimacy, for many, understanding the means of accomplishing that goal has proven to be elusive. That said, when done properly, companies who are able to effectively marry insights, data, and analytics emerge much better positioned to activate insights across their portfolio of brands. Hear from organizations who have capitalized on this approach, thus delivering superior consumer experiences. This meeting helps you apply analytics and data science to solve complex problems, improve decision making, uncover new opportunities, and increase ROI.