In the ever-evolving market we live in today, making quick decisions with accurate data is often thought to be unfeasible, but it doesn’t have to be. Market research democratization can and does exist in the real world. In this session, you’ll hear directly from Zuzanna and Mariana from Healthfirst. They’ll explore how the Fuel Cycle Market Research Cloud has allowed them to push the customer experience to the forefront in decision-making process, reduce business uncertainty with customer validation, enhance member engagement, and ultimately bring value to the organization.

Key Takeaways:

  1. How the community has helped push Customer Experience further upstream in decision-making process.
  2. How the online community brings value to the organization.
  3. Best practices for high engagement and participation in online communities.