In an increasingly digital and hybrid world, there is a significant push to compete online. People are actively online more than ever post-pandemic, resulting in changing consumer habits, new platforms and technology, and an exponential increase in information. From shifting consumer preferences in the CPG & Retail industry to dwindling numbers with in-person entertainment in the Media & Entertainment industry, brands have many challenges to overcome in order to stay ahead of the competition. Discover the pain points in key verticals, a case study about Fandom and how they built a community they could garner quality insights from, and how Fuel Cycle can take your brand to the next level.