2021 was a turbulent time for the food and beverage (F&B) industry. As the pandemic nearly ended last summer, industry experts expected employees to return to the office, kids to go back to school, and society to embark on a post-pandemic “normal.” However, the opposite happened. COVID cases spiked, and once again, life turned upside down. People continued to work from home, schools closed, and demand for food and beverage products reached a fever pitch. 

Even with these challenges, F&B remains one of the most diverse, competitive, and innovative industries globally. Its creative nature is driven by necessity as more customers are hyper-connected to the internet with fragmented brand loyalty. This awareness means the industry must be aligned with the wants and needs of its consumers through high-quality F&B market research. 

This whitepaper will discuss:

  • The current state of the F&B industry
  • Emerging trends
  • The impact of market research