How Fandom Democratizes Data for Company-Wide Success

Fandom Webinar

In the world we live in today, making quick decisions with accurate data is often thought to be just a dream, but it doesn’t have to be that way. Market research democratization can and does exist in the real world. In the upcoming webinar, you’ll hear from Julie Louvau, Customer Insights Manager, and Aaron Tell, Head of Customer Insights at Fandom. In this session, they’ll share how the Fuel Cycle Market Research Cloud has allowed them to ditch their siloed research processes and kickstart a cross-departmental insights powerhouse. We’ll explore how the FanLab has allowed Fandom to make critical decisions from considering NFT offerings, logo and brand testing for their rebrand, and ad testing for a Halo partnership that impacted the bottom line.


Author: Kalyn Stockman

Kalyn Stockman is a Marketing Manager at Fuel Cycle, where she leads the social media and content strategy. With a degree in Business Administration (Marketing) from the University of the...