In a product-led world, one trend has become starkly clear: research can no longer sit in a silo. Insights gathering and analysis are critical skills that allow individuals on a team (any team) to take confident, data-backed action. The democratization of not just insights, but the entire insights function, is key to giving organizations a unique competitive advantage.

When everyone has the agency to gather continuous customer intelligence, brands can innovate with greater speed and precision, driven by deep engagement and a true understanding of how to meet customer needs.