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Tech Forward: How to Use Research Technology to Empower Your Research Portfolio
Every insight leader uses more advanced tools with less budget and father global reach than ever. The rapid emergence of technology in research gives us the opportunity to re-think how we generate (and embed) insights without having to compromise on time, costs or quality. In this session you will learn how to effectively harness these new technologies and reinvent the market research role.
This panel will discuss:
- How can we use AI to help adapt online qualitative research with using machine learning to write winning concepts from the archives of consumer learning?
- How can we use anthropology on top of social listening to make sense of all those posts?
- How can we use behavioral science to better understand real human lives and identify where your product fits (if it fits at all)
- How can we partner and collaborate to tell complete stories using competitive intelligence, corporate strategy, performance analytics, marketing effectiveness, even ingredients science?