Insights should be the seeds of action. Most modern businesses have vast amounts of data and packaged predictions, but there is a disconnect around the context, implications, and necessary action. As research professionals and strategists, we are in a powerful position to produce work that impacts business outcomes. But we all know that the most beautifully designed analytics presentation won’t matter unless it ignites progressive action. And let’s get really honest, how often does that happen?  

In this session, attendees will gain: 

  • An understanding of what it means to focus on brand intelligence – versus – standard data gathering 
  • Creative strategies to integrate human insights with business data for more confident decision-making  
  • Tangible takeaways designed to help them inspire transformative action within their organizations