In order to stay ahead, brands must not only demonstrate agility and…
The Great Consumer Shift: How has COVID impacted consumer behavior?
- Consumers in the U.S. are optimistic and starting to spend at pre-COVID levels
- The great disruption of March/April 2020 changed consumer behavior in 3 big ways: 1) Omnichannel is ascendant; 2) the Homebody Economy will be with us in the medium term at least; 3) The barrier to switching brands, retailers or ways of shopping is much lower
- There is a unique opportunity to connect with consumers right now for companies who can not only keep up but keep ahead