FC Connect 2021

The Great Consumer Shift: How has COVID impacted consumer behavior?

  1. Consumers in the U.S. are optimistic and starting to spend at pre-COVID levels
  2. The great disruption of March/April 2020 changed consumer behavior in 3 big ways: 1) Omnichannel is ascendant; 2) the Homebody Economy will be with us in the medium term at least; 3) The barrier to switching brands, retailers or ways of shopping is much lower
  3. There is a unique opportunity to connect with consumers right now for companies who can not only keep up but keep ahead

Author: Victoria Shakespeare

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