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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
The State of AI in Market Research
Year over year, market researchers predict that AI will be one of the top emerging trends to impact the insights
The Ultimate Guide To B2B Online Communities
Marketing to business to business customers, or B2B customers, has historically been done offline via sales representatives, cold calling, mail
Carhartt’s MROC Evolution Story
“It’s like asking for the value of a life vest… it’s indispensable.” Robyn Ryden – Consumer Insights Manager, Carhartt While
Accelerate Product Improvements with Delta Testing
Every industry is now digital, and the stakes for getting products right are enormous. Across industries, digital leaders’ earnings growth outpaces
Hitting the Sweet Spot: A Risk vs. Reward Approach to Market Research
When King’s Hawaiian first launched their customer community, The Ohana Circle in October 2019, they had measured expectations. It was
Integrations, Automation & Intelligence
Today’s market researchers need to utilize data from a variety of channels – including transactional data, social media, and survey data – to uncover meaningful insights. Not only
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