Log 2

What we’re chatting about over s’mores: 

• Last Friday, the Fagradalsfjall volcano near Iceland’s capital of Reykjavik began erupting for the first time in 800 years, after the island nation was hit by thousands of small earthquakes. You can see this viral drone footage on YouTube, here. 
• As a company, we have been having conversations about the recent rise in hate crimes toward the APPI community. This link has been widely shared within our community and is a great resource for AAPI folks and allies: https://stopaapihate.org/ 

• Did you know that Krispy Kreme is giving everyone who receives a COVID-19 vaccination a free donut every day for the rest of the year?! If you didn’t already know, you’re welcome 🙂 You can learn more, here. 

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Industry Tea 

• The industry has been following the initial public offering of Qualtrics, and after announcing revenue in line with guidance at a 24% improvement in Q4 ‘20, they still remain near their IPO price. Barron’s: Qualtrics Stock Is Rising on Earnings, but Valuation Worries Remain 
• Ever had issues recruiting research participants? User Interviews, which labels itself as the CRM for qualitative user research, has raised a $10 million Series A. TechCrunch: User Interviews, the CRM for qualitative user research, raises $10 million Series A 

• Humanization, COVID-19, online research, data quality, and agile are big topics this year. Leaders in the insights and market research space share their predictions of what to expect in 2021. GreenBook: MRX Predictions for 2021 From Insights Industry Leaders  

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Fuel Cycle Innovation 

• At Fuel Cycle, we’ve been working hard to make teams more agile. We’re excited to share our new System Usability Testing Template with our users. Learn more on our blog, here. 
• We’ve enabled new Live by Fuel Cycle walkthrough guides to help our users set up interactive UX research projects, IDIs, and virtual focus groups. Login or create a trial account, here.  

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Upcoming Industry Events 

• Clubhouse – Friday, March 26^th: Behind the Curtain of Innovation – Curtain Call 
• Webinar – Tuesday, March 30^th: Untapped Potential: Listening Analytics & VoC in Corporate Strategy featuring Talkwalker  
• Virtual Event – Thursday, April 8^th: TMRE Connects… The Future Trends Summit 
• Innovative Insights Series: Mastering the Art of Connection for a New MR Experience  | Every Friday, Starting April 9^th at 10:00am PT