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Passenger-side Marketing: Enhancing the Drivers of Marketing
This session will illustrate FNBO’s community journey from showing-off the capabilities of “The Circle” to showing up inside a project plan.
- Hear from the “CX road warriors” that are helping a 160-year-old bank on its journey into the next evolution of customer research via “The Circle,” FNBO’s online customer community
- See how the team utilized the quick and easy tools of the community platform to create “Instant Advocates” within the Marketing Department
- Learn how they are continuing to develop a continuous conversation about the brand alongside an annual large-scale marketing research project
- Interact with speakers during the live event as they talk through the next steps of funneling down from broad brand insights to designing verbiage on a specific product