Case Study

Trusted Media Brands – Consumer Trust

A Trusted Media Brands, publisher of Reader’s Digest, among other lifestyle brands, has maintained
an online insights community, Inner Circle for the past five years. They originally engaged Fuel
Cycle with the intent of facilitating the process for regular subscriber surveys across all its media
brands, and to allow for more qualitative exploration among consumers. Find out how the Insights team has now done hundreds of surveys, promoted contests, and gleaned insights on far-ranging topics from pets and DIY projects to cooking and healthcare