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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
A Retailer’s Guide to Using Templated Surveys
When it comes to launching a new retail product, customer research goes a long way in ensuring that your release
Vanguard’s Tips for Winning Stakeholder Support for Your MROC
Vanguard was founded in 1975 by John Bogle as a client-owned mutual fund firm with no outside owners. This revolutionary
5 Benefits of Virtual Focus Groups & Interviews for CX Teams
Even before the pandemic made the world go virtual, the market research industry utilized online research methods to cut down
Exploring the Drivers of Fragmented Loyalty in Financial Services
A decade ago, banking was heavily centralized. Customers entrusted the majority of their wealth and financial activities to a single financial institution.
Trailblazing Women in Market Research | International Women’s Day 2021
“Women belong in all places where decisions are being made. … It shouldn’t be that women are the exception.” -Ruth
Pilot Testing vs. Agile Research: Similarities and Differences
Though market research is an excellent way to collect consumer data, it can be expensive and time-consuming, especially if things
The Light Within: Inspiration from Amanda Gorman
Written by: Becky GomolkaExecutive AssistantFuel Cycle “When day comes, we ask ourselves: where can we find light in this never-ending
What Is Agile Qualitative Research?
Remember spending your Friday nights combing through the aisles of DVDs at Blockbuster? If this question brought up fond memories
A Marketing Manager’s Guide to Customer Personas
As a marketer, it’s your job to understand your customers. From social media strategy to paid ads, blogs, and website
Implementing Closed-loop Customer Feedback for Empathy-driven Product Development
According to research from PWC, 86% of customers are willing to pay more for a great customer experience. But how
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