Fuel Cycle
Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources
Pilot Testing vs. Agile Research: Similarities and Differences
Though market research is an excellent way to collect consumer data, it can be expensive and time-consuming, especially if things
The Light Within: Inspiration from Amanda Gorman
Written by: Becky GomolkaExecutive AssistantFuel Cycle “When day comes, we ask ourselves: where can we find light in this never-ending
What Is Agile Qualitative Research?
Remember spending your Friday nights combing through the aisles of DVDs at Blockbuster? If this question brought up fond memories
A Marketing Manager’s Guide to Customer Personas
As a marketer, it’s your job to understand your customers. From social media strategy to paid ads, blogs, and website
Implementing Closed-loop Customer Feedback for Empathy-driven Product Development
According to research from PWC, 86% of customers are willing to pay more for a great customer experience. But how
2021 State of Market Research
2021 is poised to be a year of transition. With a post-COVID reality in sight, businesses can finally start to work on shaping
Market Research for Lean Marketing Teams
It’s no secret that businesses that can keep costs low and adapt quickly to market shifts are the most successful,
Continuous Research For Data-Driven Teams
With all business units challenged to be more productive, efficient, and work in harmony with one another, it only makes
Expect the Unexpected: Mastering the Discipline of Strategic Foresight
As we enter this new year, business leaders everywhere are eager to transform their organizations knowing that recovery may be
Tips for Conducting Observation Research Under Constraints
Observation research is a qualitative research technique where researchers observe participants’ ongoing behavior in a natural situation instead of a
Move from Insight to Action — Instantly
Join the world’s leading brands using Fuel Cycle to unlock truth, accelerate strategy, and scale decision intelligence.