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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
The Ultimate Guide to Observation Research
When it comes to reliability, some researchers call self-reported research the Achille’s heel of survey data collection. The reason? Self-reported
Fragmented Loyalty in Financial Services
Anyone who keeps tabs on innovation in the financial services sector knows that with its limitless service potential and expansion
A Project Template for User Research
Agile research methods involve various consumer insight tracking methods, including in-depth interviews, focus groups, online surveys, and more. User research
Fuel Cycle Named INC Top 20% Fastest Growing Regional Private Companies
Fuel Cycle Ranks No. 259 out of 5000 on Inc. Magazine’s List of California’s Fastest-Growing Private Companies Santa Monica, CA, March 16, 2021 – Inc. magazine today
A Retailer’s Guide to Using Templated Surveys
When it comes to launching a new retail product, customer research goes a long way in ensuring that your release
Vanguard’s Tips for Winning Stakeholder Support for Your MROC
Vanguard was founded in 1975 by John Bogle as a client-owned mutual fund firm with no outside owners. This revolutionary
5 Benefits of Virtual Focus Groups & Interviews for CX Teams
Even before the pandemic made the world go virtual, the market research industry utilized online research methods to cut down
Exploring the Drivers of Fragmented Loyalty in Financial Services
A decade ago, banking was heavily centralized. Customers entrusted the majority of their wealth and financial activities to a single financial institution.
Trailblazing Women in Market Research | International Women’s Day 2021
“Women belong in all places where decisions are being made. … It shouldn’t be that women are the exception.” -Ruth
Pilot Testing vs. Agile Research: Similarities and Differences
Though market research is an excellent way to collect consumer data, it can be expensive and time-consuming, especially if things
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