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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources
How to Be an Insight-Driven Organization
At the heart of every business transaction is a treasure trove of decisions made to reach that proverbial “x marks
Why Virtual Focus Groups Are Essential in Today’s Age
These days the world has gone largely virtual. Zoom calls have taken the place of in-person meetings, seminars are now webinars,
Agile Market Research Using Templated Surveys
Time is one of the most important tools when conducting agile market research. How can marketers save this precious resource
Tools of the Future: Automated, Predictive & Collaborative
With Patrick Ip, V.P. of Product Marketing A conversation about the history of UX tools, where we are today, and
How to Measure Ad Effectiveness
For most businesses, advertising is their primary means of bringing in new customers and retaining customers who have already purchased
What is Price Testing and Why is it Important?
Price testing in theory allows us to find the optimal price to charge for a product. While other factors like
The Connection Factor: What Sets Successful Brands Apart During Times of Change
Navigating change is hard. Especially when uncertainty plagues your everyday, planning for the future can feel downright impossible. No brand, department, or
Your How-To Guide for Concept Testing Ad Campaigns
Concept testing is a valuable tool that can be used to test ideas to a limited audience as it pertains
Top Learnings from the Market Research Leaders of 2020
At this year’s FC Connect Digital Insights Summit, over 40 industry leaders offered valuable insight into new market research trends,
Fuel Cycle Recognized as Best Company for Employee Perks and Benefits
Market Research Platform Wins 2020 Comparably Award for Top-notch Employee Perks and Benefits Package SANTA MONICA, Calif., October 14 2020 — Fuel Cycle Inc., the leading market research cloud for
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