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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Audience Response Research Tools | Media & Entertainment
Written by: the Course5 Intelligence team Media companies need to strategically reinvent their portfolios to get ahead of the massive changes happening
Fuel Cycle Adds Course5 Intelligence as an FCX Partner
Company adds its newest partner to its market research ecosystem of insights Santa Monica, Calif., Sept 30th, 2020 – Fuel
FC Connect Top 10: Week 3
Welcome to week 3 of the Top 10 series, featuring sessions from FC Connect 2020. Simply scan the list and click to download
The Great Consumer Shift: How US Shopping Behavior is Changing
The shifts in consumer behavior due to COVID-19 have been staggering. For example, we saw 10 years of consumer and
Two Heads Are Better Than One: Combining Research Tools to Optimize CX Initiatives
Written by: the UserTesting team Today’s decision-makers have access to an ever-expanding plethora of tools to help them facilitate customer
FC Connect Digital Insights Summit | Top 10 Sessions | Week 2
As you may already know, we’ve been compiling the summaries and links to all 40 speaking sessions from FC Connect 2020 into a weekly blog series:
Leveraging Mobile eCommerce Tools for a Competitive Advantage
Currently, brands significantly underinvest in how they market, package and sell their product via mobile eCommerce. But the world is
Follow Your Passion and Change the World: Valerie Thomas
Written by: Becky GomolkaExecutive AssistantFuel Cycle Valerie Thomas. Ever heard of her? Her work has made a lasting impact on the technology
FC Connect Digital Insights Summit | Top 10 Sessions | Week 1
The 2020 FC Connect Digital Insights Summit was so info-packed, it was physically impossible to watch every session live. But not to worry! All recordings
Best Practices for Qualitative Package, POS and Product Testing Online
Lauren McCluskeyVP, Qualitative ResearchMagid Any packaging-savvy client knows that it is not just a beauty contest. Packaging design and POS