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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
Why You Need A Voice-of-Customer Program
A Voice-of-Customer Program (or VoC program for short) is a way for organizations to capture, analyze, and implement customer feedback
5 Ways To Improve UX Research
In order to be successful, brands must understand what makes their customers tick. From pricing to marketing to product features,
How to do In-Home Usage Testing
Have you ever seen the Swiffer WetJet TV commercials? If so, you likely remember that they had a series of
Market Research Predictions for 2021
According to Forrester’s 2021 Predictions report, organizations will need to double-down on technology-fueled experiences, operations, products, and ecosystems in the
5 Inspirational Customer Experience Quotes from CX Experts
Customers these days expect a lot out of companies, and with thousands of company reviews available with the click of
Agile Market Research: Mindset or Method?
“Agile” is not a foreign term. In fact, it’s such a hot topic that we may be growing desensitized to its original definition, which is simply, “the ability to
5 Signs You’re Not Using Cutting Edge Market Research Software
The data collected with agile market research ensures that businesses are incorporating customer and employee needs into products, communications, and
Agile Market Research | How To Tell A Data-Driven Story
“Stories constitute the single most powerful weapon in a leader’s arsenal.” Dr. Howard Gardner, professor at Harvard University As market
UX: The Past, Present & Future
Did you know that the origins of UX can be traced right back to Ancient Greece? Since then, a lot has
How to Be an Insight-Driven Organization
At the heart of every business transaction is a treasure trove of decisions made to reach that proverbial “x marks
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