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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
Niche Audiences in Market Research
Minority groups contribute the most growth in most organizations. In an age where the U.S. continues to have a more
5 Pricing Marketing Research Methodologies
Pricing can be a powerful branding tool that can truly set you apart from your competitors while impacting the bottom
Infographic: The Essential Steps in the Marketing Research Process
Marketers are now having to translate sophisticated consumer data and market research is becoming a more prominent need in the
How to Use Market Research to Fix Your Customer Retention Problem Infographic
Did you know a 5% increase in customer retention can increase a company’s profitability by 75%? While customer retention is
The Renaissance of Qualitative Research
Market research, like every industry, is going through a metamorphosis with new tools and solutions constantly challenging the status quo.
The CMO’s Guide to Market Research
Every industry is radically changing and the consumer, with their endless options, now hold all the power. Because we live
Infographic: Maximizing Your Research Potential Through Mobile
A better mobile experience equates to a better consumer relationship in almost every industry, but mobile-first initiatives have yet to
The State of Qualitative Research Automation
Looking to accelerate qualitative research? Digital qualitative tools are stuck in a place where quant tools were ten years ago—seen
ELLE
The birth of social media has entirely rewritten the customer journey. While this shift has unsettled many media enterprises, ELLE
Infographic: What Exactly Does AI in Market Research Look Like?
AI over the past few years has been the buzzword in almost every industry—and market researchers are increasingly seeing the benefits and
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