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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
3 Things You Need to Know Before Starting an Online Community
Ready to supercharge your research with a community solution? Let’s find out. It’s become common knowledge among market researchers that
Combining the Power of Community and Panel
Want a more comprehensive view of your customers? Research panels and online communities provide different, yet highly compatible benefits. With
Market Research Essentials: The Market Research Cloud Explained
Most businesses utilize siloed cloud services for sales, marketing or other departments. The Market Research Cloud combines quantitative and qualitative
Niche Audiences in Market Research
Minority groups contribute the most growth in most organizations. In an age where the U.S. continues to have a more
5 Pricing Marketing Research Methodologies
Pricing can be a powerful branding tool that can truly set you apart from your competitors while impacting the bottom
Infographic: The Essential Steps in the Marketing Research Process
Marketers are now having to translate sophisticated consumer data and market research is becoming a more prominent need in the
How to Use Market Research to Fix Your Customer Retention Problem Infographic
Did you know a 5% increase in customer retention can increase a company’s profitability by 75%? While customer retention is
The Renaissance of Qualitative Research
Market research, like every industry, is going through a metamorphosis with new tools and solutions constantly challenging the status quo.
The CMO’s Guide to Market Research
Every industry is radically changing and the consumer, with their endless options, now hold all the power. Because we live
Infographic: Maximizing Your Research Potential Through Mobile
A better mobile experience equates to a better consumer relationship in almost every industry, but mobile-first initiatives have yet to
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