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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources
The CMO’s Guide to Market Research
Every industry is radically changing and the consumer, with their endless options, now hold all the power. Because we live
Infographic: Maximizing Your Research Potential Through Mobile
A better mobile experience equates to a better consumer relationship in almost every industry, but mobile-first initiatives have yet to
The State of Qualitative Research Automation
Looking to accelerate qualitative research? Digital qualitative tools are stuck in a place where quant tools were ten years ago—seen
ELLE
The birth of social media has entirely rewritten the customer journey. While this shift has unsettled many media enterprises, ELLE
Infographic: What Exactly Does AI in Market Research Look Like?
AI over the past few years has been the buzzword in almost every industry—and market researchers are increasingly seeing the benefits and
Video Research for a Mobile-First World
Replacing traditional methods in research can require a lot of stakeholder buy-in and sometimes the benefits of implementing a new
The Future of Banking: Mapping the Financial Customer Journey
This report maps the financial customer journey through quantitative feedback from both customers and bankers. The consumer data has been
The Top 5 Things Disrupting Market Research
The advent of new marketing technology means that marketers can access and sift through large troves of consumer data faster
The Starters Guide to Launching an Online Community
The new wave of research innovation stems from a continuous approach to consumer engagement. A combination of online forums, discussion
The State of CPG Market Research
The CPG industry has faced challenges in consumerism, competitive e-commerce offerings and pricing, and product innovation cycles that are in
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