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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
Data Security & Privacy: Paving the Way for Industry Leaders
Customer-first forward-thinking industries have been disrupting and changing the market over the last few years and now security and privacy
The Rise of Peer-to-Peer & Branchless Banking
In the world of banking, consumers are moving in droves towards the easiest and frictionless tech solutions. Longstanding institutions are
Checklist: Starting an Online Community
Online communities have become the leading way for enterprises to get to know their most valued customers. But that doesn’t
How to Conduct Primary Market Research for Marketers
Market research provides marketers with vital information on behavior, preferences, and pain points of their target market. And yet, so
2018 State of Market Research Report
We’ve heard over the last couple of years that the AI apocalypse is looming over market research—but the most pressing
E-Book: Maximizing Research Potential
If you are still relying on surveys to conduct all your research, you most likely aren’t hearing from most of
The Essential Guide to Becoming a Market Research Powerhouse
A small increase in market research budget year-over-year indicates that industries are slowly prioritizing research insights. In this eBook, we
Consolidating the In-store & Digital Experience: Marketing for the Future
Zara made recent headlines for being one of the first retailers to offer an augmented reality experience in their stores
Conducting the Perfect Online Focus Group
Brands have an abundance of data on their customers. From the promises of big data to the minute details of
2018 Update: Innovation & Market Research Webinar
Market researchers don’t have an adequate budget for innovation, with 67% of researchers reporting that lack of budget is their
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