Conducting the Perfect Online Focus Group

Brands have an abundance of data on their customers. From the promises of big data to the minute details of page clicks and purchase behavior, businesses now have a treasure trove of information—but underlying customer motives remain elusive. Focus groups can solve these limitations by providing the “why” behind customer behavior.

Download our E-book and discover:

  • How to make qualitative part of the continuous research life cycle.
  • Keys to success for launching an online focus group.
  • What an online focus group can help you accomplish.

Author: Victoria Shakespeare

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