Brands have an abundance of data on their customers. From the promises of big data to the minute details of page clicks and purchase behavior, businesses now have a treasure trove of information—but underlying customer motives remain elusive. Focus groups can solve these limitations by providing the “why” behind customer behavior.
Download our E-book and discover:
- How to make qualitative part of the continuous research life cycle.
- Keys to success for launching an online focus group.
- What an online focus group can help you accomplish.