Every industry is radically changing and the consumer, with their endless options, now hold all the power. Because we live in an age of hyper-personalization, more is required from marketing. In a recent Deloitte report, they outlined some salient ways that the CMO’s role has changed—and the most glaring changes have been leveraging in-depth customer analytics.

A CMO is now having to translate sophisticated consumer data and market research is becoming a more prominent need in marketing. The world of research can be a difficult thing to navigate, which is why we created this quick guide to help you get your feet wet!

In this report see how and why:

  • How the Market Affects the CMOs role
  • How the CMO becomes a Customer Expert
  • How marketers and CMOs can harness the ideal research solution