In a nutshell, the Kano Model is a set of ideas and techniques that help product managers determine customers’ satisfaction with various product features. It can help you identify what your customers expect out of your products, understand which features boost satisfaction, and even discover the ways your product could go above and beyond to surprise and delight. 

Download this infographic to discover: 

  • How the Kano Model can help you learn about your customers’ preferences
  • The dimensions and features of customer satisfaction measured by the Kano Model
  • How to go from meeting your customers’ needs to exceeding their expectations