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The Future of Banking: Mapping the Financial Customer Journey
This report maps the financial customer journey through quantitative feedback from both customers and bankers. The consumer data has been cross-analyzed and compared across demographics that include income and age. Nearly 1000 consumers participated and over 200 bankers responded. Download this white paper now to gather insights into the pre-purchase, purchase, and post-purchase banking customer journey.
- The top deciding factors on how consumers choose a bank
- What drives optimal customer loyalty
- Understand the divide between low and high-income earners
- Learn what various age groups value from their financial institution