In order to stay ahead, brands must not only demonstrate agility and…
Insuring Millennials: The Most Under-Insured Generation
Millennials are considered the most hard-to-predict consumers of any generation. Insurance providers are feeling at a loss. How do you ensure the most under-insured generation? The answer is to focus on key areas of opportunity to engage notoriously difficult-to-reach customers.
- Engage and foster a relationship as early as possible
- Prioritize direct channels over traditional models
- Invest in CX as a guard against commodification
