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Characteristics of an Effective Market Research Department
Rick Kelly, Fuel Cycle CPO and Megan Subler, Senior Researcher at Fuel Cycle, outline and explore the makeup of effective market research departments. After surveying our database, conducting in-depth interviews with corporate researchers, and culling fieldwork, they have identified 3 key areas in which market research departments can grow.
- Quality of training
- Depth of research tools
- Adoption of Methodologies