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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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Pharmaceutical Market Research And How To Help Your Customers
If you’re part of the pharmaceutical or life science industries, you’ve probably already felt the effects of an industry that
How Physical Stores Boost E-commerce
E-commerce needs physical stores at the end of the day. A new study reveals that U.S e-commerce giants use pick-up
Introducing FastFocus to the Fuel Cycle Exchange
FastFocus founder and CEO, Bill Bloom, has spent the last 15+ years inventing and delivering leading-edge SAAS solutions and award-winning
The Final and Most Effective Steps in Market Research
Let’s start this post off with a quick pop quiz. Do you remember any of the following products? Colgate (as
Should the Future of Your Data be Decided by Big Tech?
Mark Zuckerberg said it himself at one of his first public appearances: “If the product is free, then you are
How to Use Market Research to Fix Your Customer Retention Problem
Let’s start with one of the most pressing questions facing businesses today. Why should your company make customer retention a
Maximizing Usable Customer Intelligence in the Age of Data Proliferation
Customer data is crucial to ensure a sustainable long-term client base. According to a PWC study, there will be 20 times
Certainty-Cost Trade Offs and Machine Learning
By Rick Kelly, Fuel Cycle CPO As early adopters of machine learning for the analysis of unstructured data, Fuel Cycle
The Enduring ROI of Online Communities
With nearly 80% of major companies managing an online community, there is a significant value in building engaged groups of
The Two-Way Benefit of Data Security in Market Research
While the EU has taken the lead in enforcing data security with the recent enactment of GDPR, that doesn’t mean