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Structured data offer businesses quick and attainable insights in numerical form. These data are captured easily and quickly with algorithms,

The stats are clear when it comes to understanding the effectiveness of customer loyalty programs. Loyalty programs fuel customer engagement:

Each year GreenBook Research surveys and interviews over 1,000 participants from 75 countries to set the benchmark for market research

While marketing and advertising costs are expected to continue rising in 2019, brands are looking for ways to get the

If you’re a savvy market researcher, you’re familiar with traditional market research methods. You know how to design a study.

Most business leaders understand the power of market research. Market research helps you understand the needs, wants, patterns, behaviors and

Online communities are one of the best ways to engage customers, gather feedback, and collect important insights. In fact, 77

Winning the travel, tourism, and hospitality games is nearly all about customer experience these days. If your brand provides a

Imagine what it would be like to sit down with all of your customers at the same time, ask them

Understanding the intentions, behaviors, and preferences of your customers is the way to make your business successful. Why? Because when