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How to Optimize Research ROI: A 10-Step Guide for Fast, Actionable Insights
Market research should be a competitive advantage, not a bottleneck. Traditional research is often slow, expensive, and disconnected from real business needs. Companies that optimize their research strategy can reduce costs by 5-10x, accelerate insights by 85%, and scale research efficiently—without adding overhead. This 10-step checklist will help you evaluate whether your
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Emotion Becomes Data: Marking a New Era in Advertising
Emotion is an unpredictable and powerful factor in our every day consuming habits. According to a Stanford study, it takes

The Essential Steps in The Marketing Research Process
If you are in marketing, then no doubt a major part of your role is conducting marketing research. Every minute,

Is Apple Holding the Future of Healthcare in Its Hands?
While the Obamacare is undergoing a stiff transition, no one can help but wonder: how is electronic health going to develop?

Will AI Replace the “Human” In HR?
With artificial intelligence on its way to the human resources department, one cannot think but wonder how the “human” in

Fuel Cycle Exchange: The Solution to the #1 Challenge Faced by Enterprise Insights Teams
By: Brandon Lee, Solutions Consultant at Fuel Cycle Today’s modern researcher has a vast and growing array of tools and

How Honest Amazon Reviews Guarantee Your Business Integrity
With new user policies for all the GAFAs, Amazon marks a new chapter for its users: the progressive ban of

Can Facebook Use Data-Mining to Lead the Dating Industry?
There was a major announcement at F8 earlier this month in San Jose. Facebook will launch “Date”, a new dating

Why Zara is Leading Tomorrow’s Fashion
Zara is transforming the way you shop. They want to take a simple shopping trip and transform it into a

Why Quant Funds Switch to Machine-Learning: The Future of Finance
Machine-learning algorithms should generate some $42 billion in annual ad spend by 2021. While experts speak of a “machine learning

The Emotional Science Behind Big Data
As data scientists, it’s easy to think of data in terms of only engagement, marketing, and customer experience. However, artist,