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The Great Consumer Shift: Store Brand vs. Name Brand

Many things have changed over the past two and a half years. First, the pandemic impacted people and businesses, especially in spending behavior.

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MOST RECENT
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Infographic

How to Use the Kano Model to Ensure Customer Satisfaction

In a nutshell, the Kano Model is a set of…

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Infographic

3 Things You Need to Know Before Starting an Online Community

Ready to supercharge your research with a community solution? Let’s…

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Infographic

Combining the Power of Community and Panel

Want a more comprehensive view of your customers? Research panels…

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White Paper

Market Research Essentials: The Market Research Cloud Explained

Most businesses utilize siloed cloud services for sales, marketing or…

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Infographic

Niche Audiences in Market Research

Minority groups contribute the most growth in most organizations. In…

Guide Book
Guide Book

5 Pricing Marketing Research Methodologies

Pricing can be a powerful branding tool that can truly…

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Infographic

Infographic: The Essential Steps in the Marketing Research Process

Marketers are now having to translate sophisticated consumer data and…

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Infographic

How to Use Market Research to Fix Your Customer Retention Problem Infographic

Did you know a 5% increase in customer retention can…

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White Paper

The Renaissance of Qualitative Research

Market research, like every industry, is going through a metamorphosis…

Guide Book
Guide Book

The CMO’s Guide to Market Research

Every industry is radically changing and the consumer, with their…

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