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The Great Consumer Shift: Store Brand vs. Name Brand

Many things have changed over the past two and a half years. First, the pandemic impacted people and businesses, especially in spending behavior.

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White Paper
White Paper Attributable Effects

Quantitative research, and especially the gathering of performance data on…

White Paper
White Paper Delta Testing

Digital experience is mission critical for business leaders who seek…

Case Study
Case Study Trusted Media Brands – Consumer Trust

A Trusted Media Brands, publisher of Reader’s Digest, among other…

Industry Report
Industry Report 2021 State of Community Report

In the last year, businesses have had to adapt to a rapidly…

eBook The Ultimate Guide to Observation Research

When it comes to reliability, some researchers call self-reported research…

Industry Report
Industry Report 2021 State of Market Research

2021 is poised to be a year of transition. With a post-COVID reality…

Case Study
Case Study Abercrombie & Fitch – How the ANF Co. brands utilize Live by Fuel Cycle to stay conn...

Abercrombie & Fitch Co. is a global specialty retailer of…

eBook Your Guide to Agile Research in 2021

2021 marks a turning point. In the aftermath of profound…

Infographic Market Research Predictions for 2021

According to Forrester’s 2021 Predictions report, organizations will need to…

Infographic UX: The Past, Present & Future

Did you know that the origins of UX can be…

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