FC Connect 2020 Archives

The shifts in consumer behavior due to COVID-19 have been staggering. For example, we saw 10 years of consumer and business digital penetration in less… Read More

Day 1: Intro & Keynote Speech

KEYNOTE INTRO:FC Connect is a digital journey that will teach the audience how to “think like a shark.” For research to be a real driver… Read More

The Power of Relative Importance Analysis, As Demonstrated on a COVID-19 Dataset

Relative Importance Analysis is a modern extension of regression analysis. It’s ideal for survey data, which often includes highly correlated driver variables that can make… Read More

Progress Over Perfection: Becoming the Customer’s Voice Within the Organization

During this session, Jeff shares methods used by the CX Team at FNBO that lead to starting their own online insights community called “The Circle… Read More

Making the Case for User-Centered Research and Design

AEM Corporation works with companies and federal agencies on adopting user-centered research and design methods. User Experience (UX) and Customer Experience (CX) practices can reduce… Read More

7 Steps for Building a Scalable DIY Research Program that Influences Business Growth

The benefits of DIY market research are well known: faster turnaround, cost savings, absolute control of research methods and analysis, data transparency, etc. But whether… Read More

Co-Creation in the Age of Covid

COVID-19 has forced departments and companies across all industries to rethink – in some cases, radically – how they conduct “business as usual.” Consumer research… Read More

The Power of Storytelling in Sports

How do you deconstruct and quantify the essence of powerful storytelling to drive meaningful fan engagement and grow brand affinity? Is it possible to ‘crack… Read More

Gap Inc.’s Segmentation Story: Building a Culture Around Our Core Customers

Come learn about how Gap, Inc. successfully partnered across our 4 biggest brands (Old Navy, Gap, Banana Republic, and Athleta) to build a segmentation that… Read More

How Denny’s is Adapting to the New Normal

Denny’s Director of Marketing Intelligence & CRM shares how they pivoted operations so quickly, how they empowered hyper-local marketing to their franchises, and what they… Read More

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