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FC Connect 2020

How Denny’s is Adapting to the New Normal

Denny’s Director of Marketing Intelligence & CRM shares how they pivoted operations so quickly, how they empowered hyper-local marketing to their franchises, and what they are doing to prepare for the future.

Learning Objectives:
– Leaning on loyal customers to survive
– Quickly adapting to delivery and contactless pickup model
– Crafting a new communication strategy – messaging, segmentation, and timing
– Empowering franchises for hyper-local success

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