As Coronavirus quickly spread and settled into the United States, the BET Consumer Insights set out to connect with our community to understand how the pandemic was impacting their lives. By using simple research techniques, we were able to tell not one, but two, stories of how the social and political climate was impacting our community. Simple and agile research would eventually lead to two of BET Network’s most meaningful initiatives.

Learning Objectives:
– Using collective resources to conduct agile research
– How to ‘level-up’ research to move with influence
– How empathy in research translates to action for our business

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