COVID-19 has forced departments and companies across all industries to rethink – in some cases, radically – how they conduct “business as usual.” Consumer research in the Financial Services space is no exception, and this session will answer the question: how can we meaningfully engage our clients in qualitative co-creation research sessions when we can’t be in the room together?
Learning Objectives:
– How to develop a virtual/remote co-creation (including specific digital tools/partnerships)
– Takeaways/implications from a recent CNB virtual co-creation case study
– Best practices/tips for facilitating an engaging and productive co-creation session
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