How do you deconstruct and quantify the essence of powerful storytelling to drive meaningful fan engagement and grow brand affinity? Is it possible to ‘crack the code’ on consistently compelling, powerful storytelling? This presentation shows it is possible to quantify it and create a method to complement the magic of telling memorable stories.

Learning Objectives:
– Five traits of powerful sports stories
– Sports stories that are relatable, entertaining and lift perceptions of brands
– Important nuances by sport, target gender and age

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