KEYNOTE INTRO:
FC Connect is a digital journey that will teach the audience how to “think like a shark.” For research to be a real driver of innovation and growth, the role and span of influence has to be closer to decision-making. We’ve designed the Fuel Cycle Market Research Cloud to support all facets of business decision-making. It is now the role of MR to sift through the new reality and come up with a high impact agenda across the four dimensions/experiences. To be a shark, it’s all about how fast you collect, digest and act. To be a shark, it’s all about how you move, operate and navigate. FC Connect brings out the shark in you.
Learning Objectives:
– Understand the power of the ecosystem business model
– Learn about the FCX Marketplace and how it drives improved business function
– Strengthen business decisions with cross-pollinated insights strategies
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