The shifts in consumer behavior due to COVID-19 have been staggering. For example, we saw 10 years of consumer and business digital penetration in less than 3 months. We will talk about 5 big changes to consumer behavior through the lens of McKinsey’s Global Consumer Sentiment survey results. We will also discuss implications for primary insights collection during these unprecedented times.

Learning Objectives:
– Understand the biggest changes to consumer behavior over the past 6 months
– Gain a global perspective on these trends
– Discuss implications for primary research

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