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How to Optimize Research ROI: A 10-Step Guide for Fast, Actionable Insights
Market research should be a competitive advantage, not a bottleneck. Traditional research is often slow, expensive, and disconnected from real business needs. Companies that optimize their research strategy can reduce costs by 5-10x, accelerate insights by 85%, and scale research efficiently—without adding overhead. This 10-step checklist will help you evaluate whether your
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Mining the Patient Ecosystem: How Market Research Can Help you Understand the Patient’s Journey
In recent years, the major players in the healthcare industry have shifted focus to include a more holistic approach to
Adoption of Top 20 Emerging Research Methods
Greenbook recently released a quick look into the top 20 emerging methods in the industry. This list acts as a
Understanding Blockchain Technology
With all the hype about Bitcoin in recent months, you’re probably wondering what blockchain technology is, and how it works.
4 Emerging Trends to Hit Market Research
AI and automation continue to dominate the headlines as the biggest changes to hit market research. But what do these
Doing Business in the Global Economy: Cultural Competence is Crucial
The global economy transformed the way we do business. Companies have diverse customers from around the world with different backgrounds
The Misaligned Focus of AI in Organizations
In 2017, Forrester predicted a rise in AI investments, and survey respondents proved this prediction true. Firms that invested in
Market Research Insights You Need to Know: GRIT Report 2018
Each year GreenBook Research surveys and interviews 1,533 participants from 75 countries to set the benchmark for market research and
The Future of Retail: The Reinvention of Brick-and-Mortar
The ubiquitous rise of online shopping is directly connected to the decline of brick-and-mortar. The past few years have been
Cybersecurity Leads in Customer Experience
2017 was marked by scandals surrounding major security infractions in businesses small and large. With the Equifax breach that began
3 Ways of Preventing Customer Feedback Fatigue
Study after study reports consumers read reviews and make purchasing decisions based on ratings. In fact, 88% of consumers trust online reviews as much