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AI-Powered Holistic Research: Bridging Qual & Quant Insights Across the Product Lifecycle
This webinar explores how AI technologies revolutionize product research by seamlessly integrating quantitative and qualitative methodologies. Discover how leveraging AI can empower teams to gain comprehensive insights across the entire product lifecycle, enabling informed decisions and driving success in today’s dynamic market landscape.
Resources
3 Ways to Engage the Passive Consumer
By Megan Subler, Senior Research Manager One thing I hear over and over from brands is that they don’t have
Deliver Exceptional Personalization Through Geofencing and Location Marketing
As more brands realize the value of mobile ad spending, the cost of ad expense has gone up. In August
Mastering the Foundations of Market Research
By: Zoe Rose, Senior Research Associate Research is generally split into Quant and Qual Quantitative research methods emphasize objective measurements
What the Science of Binge Watching Can Teach You about Brand Produced Content
“Are you still watching?” That’s a familiar message millions of people receive during their binge watching sessions. If you’ve ever
Community Manager Spotlight: Zoe
In honor of Community Manager Appreciation Day (January 25th), we have started a new blog post series – the Community
How Starbucks is Becoming a Mobile-First Juggernaut
Nearly 20 years ago—pre-proliferation of mobile phones—Starbucks tested a call-and-pickup method for ordering coffee from their store. The result was
Netflix’s 400 Million Dollar Problem
What Should Streaming Services Do About Password Sharing? Over the past few years, online streaming platforms have taken a tolerant
Netflix's 400 Million Dollar Problem
What Should Streaming Services Do About Password Sharing? Over the past few years, online streaming platforms have taken a tolerant
Fuel Cycle Launches New Geo-Targeting Capabilities for In-the-Moment Customer Intelligence
FUEL CYCLE (https://fuelcycle.com/), the leading market research and community intelligence platform preferred by Fortune 100 enterprises, today announced the addition of
The Secret to Community Recruitment through Social Media
A practical guide on recruiting community members using social media platforms. By: Narek Khachatryan, Product Designer Community recruitment is a
Accelerate decision intelligence.
By leveraging the Research Engine, which powers leading insight communities, brands forge connections with their key audiences and harness actionable insights that drive confident business decisions.