Expect the Unexpected: Mastering the Discipline of Strategic Foresight
As we enter this new year, business leaders everywhere are eager to transform their organizations knowing that recovery may be difficult. Some of what we knew before COVID-19 may never be relevant again. This uncertainty in the global and economic marketplace makes strategic planning challenging than ever before. In this panel conversation, moderated by Fuel […]
The 2020 Tech Effect: How CPG Can Take Advantage of New Research Platforms
For years, media and entertainment organizations have been running research on video content, both on and offline. However, changes brought on by COVID-19 have fueled innovation in online research and top researchers are upgrading their content analysis techniques, capturing new and necessary insights to optimize their creative. As research involves more technology, there can be […]
2021 Playbook for Media & Entertainment – Featuring Original Media Consumption Insights from CBS
As TV viewers stayed largely indoors in 2020, TV viewing patterns and expectations changed. What do viewers now want from TV programming? And what value can CBS provide to these viewers vis-a-vis on-demand streaming platforms? In this webinar, Michael Haggerty, SVP Research at ViacomCBS, will share original research insights on the TV viewer’s mindset in […]
Setting the Stage for Agile Research in 2021
In a survey Fuel Cycle ran this year, 83% of corporate researchers reported they expect to be doing most or all their research online in the next 12 months. Meanwhile, SurveyMonkey research found that 47% of market research pros plan to increase their usage of DIY research solutions, compared with only 27% who plan to […]
Agile Market Research: Mindset or Method?
“Agile” is not a foreign term. In fact, it’s such a hot topic that we may be growing desensitized to its original definition, which is simply, “the ability to move quickly and easily.” When most people think of qualitative research, they don’t think “quick” or “easy.” But as technology enables greater speed, all business units are pressured to keep up by adopting agile methodologies and incorporating them […]
Tools of the Future: Automated, Predictive & Collaborative
With Patrick Ip, V.P. of Product Marketing A conversation about the history of UX tools, where we are today, and where we might go.
Accelerating Qualitative User Experience Research with Machine Learning
How can user experience researchers adapt to the onslaught of insights needs coming from their business? Watch this webinar for an action packed discussion on how digital solutions and machine learning can help them adapt to the growth in user experience demand, drive value, and accelerate decision making with machine learning. Fuel CycleThe first insights […]
The Power of Centralizing Technology to Align Stakeholders and Win Customer Trust
The past decade brought many of the tools we use today to establish connection with our customers. In the next year, not only will technology-facilitated collaboration with customers become more vital, but access to tools that forge internal bonds within organizations will become the major differentiator for those that thrive above others. In this conversation […]
How to Supercharge Your UX Research | Greenbook
In a digital world where everyone is online, UX matters more than ever. Trends in digital work are surfacing across industries creating a massive transformation. Even still, many companies haven’t evolved as fast as the UX world requires. Join us in exploring the evolution of UX to truly understand where organizations need to be with […]
Progressive Profiling: Unifying Data to Remap the Post-Covid19 Customer Journey
During Covid19, customer experiences drastically changed; new needs, new channels, new formats of communication. And while this way of life won’t be forever, we’re all going to emerge on the other side of this in a “new normal.” This webinar will reveal how you can integrate all your customer data into one centralized platform for customer experience research. By running continuous research with Community while incorporating these progressive profiling capabilities with the P2 […]