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The Intersection of Market Research and UX
Recent global contextual shifts have created a surge in digital interactions. Customers are migrating to the convenience of online experiences and are increasingly unforgiving to digital products that can’t keep up. While market research insights certainly hold a place in digital product development, UX research is key to maintaining a seamless user experience and thus improving usability and retention.
Hear Fuel Cycle’s VP of Product Marketing, Partick Ip, and Associate Director of Research & Insights, Kevin Lubin to learn about the intersections between market research and user experience research, along with best practices and solutions for each.