How Fandom Democratizes Data for Company-Wide Success
In the world we live in today, making quick decisions with accurate data is often thought to be just a dream, but it doesn’t have to be that way. Market research democratization can and does exist in the real world. In the upcoming webinar, you’ll hear from Julie Louvau, Customer Insights Manager, and Aaron Tell, […]
Tech Showcase: Agile Brand Health Tracking
Agile brand tracking is a key element that most brands are missing today. In fact, at the height of the pandemic, only 49% of consumers felt safe purchasing from brands they previously trusted. According to executives at companies that value feedback is 20x more likely to be able to pivot successfully based on new consumer […]
Tech Forward: How to Use Research Technology to Empower Your Research Portfolio
Every insight leader uses more advanced tools with less budget and father global reach than ever. The rapid emergence of technology in research gives us the opportunity to re-think how we generate (and embed) insights without having to compromise on time, costs or quality. In this session you will learn how to effectively harness these […]
Best Practices for the Ultimate Customer Journey
Today, many organizations have a great focus on the customer journey, but there is a lack of hyper focus in specific areas like customer onboarding. Customer onboarding is one piece of the pie that can change everything. It develops the foundation of the customer experience. In this session you’ll hear from Patrick Ip, VP of […]
Adapting Product Led Growth for the Research Mentality
In a product-led world, one trend has become starkly clear: research can no longer sit in a silo. Insights gathering and analysis are critical skills that allow individuals on a team (any team) to take confident, data-backed action. The democratization of not just insights, but the entire insights function, is key to giving organizations a […]
Q&A: 2022 GRIT Benchmarking Report
In this session, you’ll hear Rick Kelly, CPO of Fuel Cycle, and Lenny Murphy, Executive Editor, and Producer of GreenBook discuss the hottest trends in market research for 2022. They’ll cover: What are the primary forces shaping research practices right now? How have you seen research roles change over time? How do you expect them […]
Delta Testing: Getting It Right The First Time
Time and time again, we see hear stories of both established and up-and-coming brands launching a new product or campaign that strikes a deep chord with customers. Suddenly, they’re filling a gap that nobody else knew existed. It’s tempting to call it beginner’s luck or credit the corner of the market big brands had already […]
Optimizing Qualitative Research for Mobile Technology
Due to a growing dialogue around diversity, equity, and inclusion, researchers rightly worry about representation in research – especially when it comes to qualitative research. Traditional focus group processes are unintentionally exclusionary, as less than 12% of the U.S. population can easily visit a research facility based on geography alone. And with 1-in-5 Americans being smartphone-dependent, digital mobile qualitative isn’t […]
Reinvigorating Your Research Community (psst: It’s as important as launching one)
Does it ever start to seem like your research community has “run its course?” Or maybe you’re struggling to track accurate ROI and are beginning to wonder whether it’s worth the investment. Perhaps you don’t even have a research community yet, because concerns like these are holding you back. If any of this sounds familiar, […]
Insights that Ignite Action: Elevate Your Market Research Impact Potential
Insights should be the seeds of action. Most modern businesses have vast amounts of data and packaged predictions, but there is a disconnect around the context, implications, and necessary action. As research professionals and strategists, we are in a powerful position to produce work that impacts business outcomes. But we all know that the most beautifully designed […]