FC Connect 2020 Archives - Page 3 of 5

In this unprecedented environment, actionable consumer insights are needed more than ever. Yet, in most cases, in-person qualitative is still not feasible. Enter the promise… Read More

B2B? or not 2B? Pleasing All the Stakeholders

This session will present a case study of how to launch and maintain a successful B2B community. We will discuss the 3 major sets of… Read More

Better Measurement is the Secret Weapon to Brand Management

Brand management if often thought in terms of nailing the creative or landing the precise messaging. Yet, the real secret weapon to brand management may… Read More

A CMO Guide for Measuring and Managing Attention Outcomes

Brand performance is reliant upon better decisioning with a clear path to results at the cash register. Attention management in advertising is about moving away… Read More

Automated Analytics: Qualitative Data to Quantifiable Insights in Seconds

The variety and amount of information available to researchers, analysts, and marketers is abundant, to say the least. Yet, with all the data scattered around… Read More

The Cringeworthy Marketing Anti-Pattern Playbook

There are good and bad ways to get attention, leads, and eyeballs. While marketers will often wax lyrical about their techniques and methods, there is… Read More

Qual is for All – Demystifying a Methodology’s Legacy

Qualitative research has often been side-stepped because it’s historically expensive, takes too much time, and requires a lot of resources. From discussion boards to private… Read More

Day 2: Intro & Keynote Speech

KEYNOTE INTRO:Give your brain a break and join us for a lighthearted keynote intro session with Max Amini that’ll get you laughing. Through an array… Read More

Unlock The AI-Superpowers of Your Research

Your panels and communities provide you with rich insights into your customers’ preferences, but you can learn more than they can tell you by enriching… Read More

Fireside Chat

Join Fuel Cycle’s CPO, Rick Kelly and Game of Thrones writer, Bryan Cogman in a casual conversation about the necessity of invention, key to creativity,… Read More

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