FC Connect 2020

Removing the Walls of Siloed Insights

The session will review current approaches to gathering insights and propose additional methods of layering data and information, previous research, and longitudinal results and refine business intelligence.

Learning Objectives:
– Longitudinal reviews of previous research (benchmarking)
– Real-world results/outcomes layered on audiences
– Improving the audience profile data to reduce noise and improve results

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Author: Victoria Shakespeare

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