FC Connect 2020 Archives - Page 4 of 5

It’s projected that by 2021, mobile eCommerce sales will account for over 54 percent of all eCommerce sales. Yet, A 2019 study found that only… Read More

Mastering Extreme Audience Agility for Optimal Advertising Performance

It’s axiomatic today that market research must go far beyond just reporting what the data says to understanding the data and how to activate on… Read More

Removing the Walls of Siloed Insights

The session will review current approaches to gathering insights and propose additional methods of layering data and information, previous research, and longitudinal results and refine… Read More

Making Your International Community a Success

An international community program allows huge synergies and harmonization but can be challenging. Through a case study, we will show how local knowledge can enhance… Read More

3 Reasons Companies Miss the Mark on Customer-Centricity and How to Fix It

Businesses are facing major changes with their customer experiences and disruptions to their business models. Understanding customer needs, reactions, and behaviors is now more important… Read More

Fireside Chat: From COVID to Content Leadership

Join community expert and award winning author Jono Bacon, Calista Corley, Fuel Cycle CRO and Polly Speros, Fuel Cycle VP of Sales as they discuss… Read More

How Pricing Can Make or Break Your NPD Launch

Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. This… Read More

Leveraging Research Data To Drive Social Change

In this session, Kerry Hecht, CEO & Founder of Echo MR will discuss leveraging research data and how it can positively impact brand messaging and… Read More

An Entrepreneur’s Journey: How to Build & Launch a Startup Within a Corporate Environment

Whether we realize it or not, entrepreneurship is embedded in every facet of our lives. Recently, society has been forced to take a crash course… Read More

Emotion Matters! Now What?

As the frameworks of the modern father of Behavioral Economics, Daniel Kahneman, continue to become more widespread in marketing and advertising ideology and practice, we… Read More

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