FC Connect 2020

Emotional Measurement Under Lockdown

COVID-19 has transformed the research industry, not by simply depressing volumes of work, but by rendering entire methods unusable. Any method that requires people to gather in groups or specific locations has been forced online, or been shut down, which has caused huge problems for clients seeking direct “type 1” measures of emotion from non-verbal signals. However, measuring facial expressions of emotion using emotion AI offers a layer of direct insight into how people are feeling, that addresses these issues.

Learning Objectives:
– How emotion AI delivers complementary insights in ad and content research,
– How emotion AI delivers complementary insights in online qual
– How to get the most from research in a virtual setting

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