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FC Connect 2020

Better Measurement is the Secret Weapon to Brand Management

Brand management if often thought in terms of nailing the creative or landing the precise messaging. Yet, the real secret weapon to brand management may be better measurement. Better measurement of the audience, better measurement of ad response, and better measurement of channels performance can do more to improve branding.

Learning Objectives:
– Shift in thinking for brand management
– Understanding rapid audience, ad, and channel testing through survey-based brand measurement
– Knowledge about ways Lucid can help

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