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FC Connect 2020

B2B? or not 2B? Pleasing All the Stakeholders

This session will present a case study of how to launch and maintain a successful B2B community. We will discuss the 3 major sets of stakeholders we encountered and how we made it work for each of them.

Learning Objectives:
– The importance of non-Financial incentives
– The value of navigating internal processes–even the dumb ones
– The Other audience–making the Sales team happy

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Author: Victoria Shakespeare

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