Why Quant Funds Switch to Machine-Learning: The Future of Finance
Machine-learning algorithms should generate some $42 billion in annual ad spend by 2021. While experts speak of a “machine learning revolution,” this artificial intelligence might make it to a new level. Markets are keen to develop new tools for machine learning. Machine Learning leads a new financial transition Millennials represent both a future promising workforce […]
The Emotional Science Behind Big Data
As data scientists, it’s easy to think of data in terms of only engagement, marketing, and customer experience. However, artist, Laurie Frick, takes data science to a whole new level. In a recent podcast, NPR explains how Laurie Frick uses data to create art. Frick started out by tracking her sleep patterns and then turning […]
From Coachella to the MoMA: How AR is Changing the Arts Industry
Augmented reality has been struggling to attract major institutions. This year marks a major shift with big names using AR, such as MoMA and Coachella. How can this new technology enhance user experience? Is it tech-savvy enough to make it to a long run? Here are some ways AR is very likely to change the […]
Getting the Breakthroughs in Customer Data Your Organization Needs
More and more, companies are making decisions based on consumer data. Most of the data is good. Sometimes the data is bad. And when you’re fortunate, the data can be breakthrough. We recently onboarded a new client who came in confident that their core consumer fell into a specific set of demographics. But during recruitment, […]
Amazon Set to Launch Delivery Service: How UPS and FedEx Can Fight Back
Amazon recently announced that they will be providing their own shipping services. These shipping services will start only in Los Angeles and for companies that sell merchandise through Amazon’s website. However, as Amazon’s shipping services move forward, they are expected to vie with UPS and FedEx. What can these two companies do to make sure […]
Augmented Reality Is Predicted To Be The Leading Trend In All Industries
No doubt you’ve heard of the top Augmented Reality (AR) technologies from leading brands like Apple’s ARkit and Google’s ARCore. You may even be using some less popular AR technologies like Innovega augmented contact lens or IBM’s shopping assistant. What you may not know, however, is how rapidly AR is taking over as a mainstream […]
The May 25th GDPR Compliance Deadline is on the Horizon: Is Your Business Ready?
If your company gathers data on people in the EU, then you will most likely have to make changes to your security measures. The General Data Protection Regulation (GDPR) is implementing a new standard for consumer rights. This standard concerns data collection practices in the EU and companies are expected to comply. In fact, if companies […]
How to Reach Millennial and Gen Z Customers: Conducting Research with the Most Unengaged Generations
What can we learn from the two Millennial founders of the market research company, Campus Insights? The short answer is a lot about how to gather valuable market research from some of the most important consumers, Millennials and Gen Z. The Soward brothers started Campus Insight because of a negative experience the younger brother, Riley, […]
Reckoning with Facebook’s Missteps: How to Personalize Your Ads without Creeping Out Your Audience
Since talk about Facebook and data responsibility is abuzz right now, let’s jump in on the conversation. After all, data responsibility plays a huge role in market research, and we want to make sure we are using data to benefit consumers, instead of…well…creeping them out. What happened? Let’s start with a quick review. What did […]
Leading an Online Community Space
By Jamie Bock, Associate Community Manager You could write a book about best practices for online communities. In fact, there are already tons of them out there. While some tips may be obvious, there are some that could be utilized a bit more. Having managed multiple communities in retail, insurance, and banking, there are a […]