Pharmaceutical Market Research And How To Help Your Customers
If you’re part of the pharmaceutical or life science industries, you’ve probably already felt the effects of an industry that is slowing down. Recent articles suggest current medicines are reaching saturation levels. Additionally, there exists a need for the industry to invest in better drug development and to better understand the needs of their customers. […]
How Physical Stores Boost E-commerce
E-commerce needs physical stores at the end of the day. A new study reveals that U.S e-commerce giants use pick-up stores and are increasingly restrategizing their businesses to include brick-and-mortar models. And while the number of online consumers is reaching record high-numbers over the last year, consumers report preferring physical stores where they can see […]
Introducing FastFocus to the Fuel Cycle Exchange
FastFocus founder and CEO, Bill Bloom, has spent the last 15+ years inventing and delivering leading-edge SAAS solutions and award-winning digital games for a diverse cohort of global brands that range from Disney to Unilever to E-Trade and even the FBI. In 2017, frustrated with the cost and lack of speed and agility of legacy […]
The Final and Most Effective Steps in Market Research
Let’s start this post off with a quick pop quiz. Do you remember any of the following products? Colgate (as in the toothpaste) Frozen Entrees Starbucks Mazagran Celery Jello Crystal Pepsi The Apple Newton No? That’s probably because each one of these products failed massively due to poor market research. In the event you have […]
Should the Future of Your Data be Decided by Big Tech?
Mark Zuckerberg said it himself at one of his first public appearances: “If the product is free, then you are the product.”A decade later, consumers consider themselves at the heart of Silicon Valley’s success and demand more control of their data. Recently, new online services have provided companies with new ways to get unlimited access […]
How to Use Market Research to Fix Your Customer Retention Problem
Let’s start with one of the most pressing questions facing businesses today. Why should your company make customer retention a priority? Of course, both customer acquisition and customer retention help drive business results, but there is mounting evidence suggesting customer retention is where the money is at. Don’t believe it? Here are some stats that […]
Maximizing Usable Customer Intelligence in the Age of Data Proliferation
Customer data is crucial to ensure a sustainable long-term client base. According to a PWC study, there will be 20 times more usable customer data by 2020 than today. According to the same study, more than 60% of insurance CEOs consider the Internet of Things will be strategically important to their organization. In the era of […]
Certainty-Cost Trade Offs and Machine Learning
By Rick Kelly, Fuel Cycle CPO As early adopters of machine learning for the analysis of unstructured data, Fuel Cycle is often asked about our view on automated text and sentiment analysis. This post is intended to explain our approach, which can be succinctly summarized as “It depends on the research question at hand.” The […]
The Enduring ROI of Online Communities
With nearly 80% of major companies managing an online community, there is a significant value in building engaged groups of customers and brand advocates. But it’s not always easy to measure this value and account for the full financial impact communities can have on a business. Unlike traditional research methods — which typically involve one-off […]
The Two-Way Benefit of Data Security in Market Research
While the EU has taken the lead in enforcing data security with the recent enactment of GDPR, that doesn’t mean that customer data security isn’t an important issue for all global businesses. Data security is an issue for any company that collects data on their customers and if you want to stay ahead of the […]