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What we’re chatting about over s’mores.
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GreenBook’s Annual GRIT survey is back!
The State of AI in Market Research
Year over year, market researchers predict that AI will be one of the top emerging trends to impact the insights industry. While this sentiment has remained, it also brings to light a few key questions: What does that impact look like today and how widespread is it? What will the future of AI in market […]
The Ultimate Guide To B2B Online Communities
Marketing to business to business customers, or B2B customers, has historically been done offline via sales representatives, cold calling, mail adverts, and door-to-door sales. As the world becomes increasingly digital, B2B marketing has shifted to online advertising, social media videos, and email blasts. The differences between B2B and B2C customers have narrowed, and the buyer’s […]
Carhartt’s MROC Evolution Story
“It’s like asking for the value of a life vest… it’s indispensable.” Robyn Ryden – Consumer Insights Manager, Carhartt While MROCs are beneficial to companies of all sizes, it’s imperative that providers continue to perform as the business grows and evolves. With Market Research Online Communities (MROCs), teams can run customizable tests for quick-turn insights that […]
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What we’re chatting about over s’mores.
Accelerate Product Improvements with Delta Testing
Every industry is now digital, and the stakes for getting products right are enormous. Across industries, digital leaders’ earnings growth outpaces laggards by 1.8x. But 70% of digital transformation initiatives fail to meet expectations. Two critical factors for success are increasing business agility and creating strong data integrations and workflows. With Covid-19 having increased digital competition, […]
Hitting the Sweet Spot: A Risk vs. Reward Approach to Market Research
When King’s Hawaiian first launched their customer community, The Ohana Circle in October 2019, they had measured expectations. It was treated like a novelty and used primarily for conducting surveys. But over time and with expanded use, successfully running high priority research projects with various Fuel Cycle partner solutions, the community has garnered a pipeline […]
Integrations, Automation & Intelligence
Today’s market researchers need to utilize data from a variety of channels – including transactional data, social media, and survey data – to uncover meaningful insights. Not only do they need to find ways to collect this vast array of quantitative and qualitative data, but they also need an efficient way to integrate and analyze it for accurate insight extraction. When this level of precision and speed are the new-norm expectations for researchers, […]
3 Reasons Why You Shouldn’t Overlook Virtual Interviews & Focus Groups
With COVID-19 shutting down “business as usual,” you may be wondering how to conduct market research safely and effectively. The good news is that your business can still get rich insights from customers even during a global pandemic; however, the method has to change. In-person focus groups and in-depth interviews aren’t an option right now, […]